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Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...
RFM Corporation. RFM Corporation (PSE: RFM) is a publicly listed food and beverage company in the Philippines. RFM is a manufacturer of flour and flour-based products, milk, juice drinks, and ice cream. As of June 2013, RFM had an asset base of P12 billion and a total market capitalization of P17.1 billion. [ 1 ]
Royal Tru. Royal Tru (often referred to simply as Royal) is a carbonated fruit-flavored soft drink brand owned by The Coca-Cola Company that is exclusive to the Philippines. The brand was introduced in 1922 by the original San Miguel Brewery. Since being acquired by Coca-Cola's Philippines unit in 2007, the brand has become the Philippine ...
Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. [ 1 ] The campaign, which uses a list containing 250 of each market country's most popular names (generic nicknames and titles ...
2024 will be "a very important year," Coca-Cola chief marketing officer Manuel Arroyo told Yahoo Finance Live (video above) at the Cannes Lions Festival of Creativity on Tuesday. "As it relates to ...
1986 – Catch the Wave(for New Coke) 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling. 1988 – Can't Beat the Feeling. 1989 – Official Soft Drink of Summer. 1990 – Can't Beat The Real Thing. 1993 – Always Coca-Cola. 1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).
Coca-Cola Life was a reduced-calorie version of Coca-Cola introduced in 2013, using a combination of stevia and sugar as sweeteners. [1] It was first released in Argentina and Chile after five years of research together in these countries. [2] The formulation varied by market location, and in some areas the original formulation had been phased ...
Coca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers. The company ...