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Royal Tru. Royal Tru (often referred to simply as Royal) is a carbonated fruit-flavored soft drink brand owned by The Coca-Cola Company that is exclusive to the Philippines. The brand was introduced in 1922 by the original San Miguel Brewery. Since being acquired by Coca-Cola's Philippines unit in 2007, the brand has become the Philippine ...
Mistake in ₱1 million grand prize winning bottle cap distribution led to riots and deaths. Deaths. 5. The Pepsi Number Fever, [ 1 ] also known as the 349 incident, [ 2 ] was a promotion held by PepsiCo in the Philippines in 1992, which led to riots [ 3 ] and the deaths of at least five people. [ 4 ]
RFM Corporation. RFM Corporation (PSE: RFM) is a publicly listed food and beverage company in the Philippines. RFM is a manufacturer of flour and flour-based products, milk, juice drinks, and ice cream. As of June 2013, RFM had an asset base of P12 billion and a total market capitalization of P17.1 billion. [ 1 ]
Coca-Cola FEMSA , the largest franchise bottler of Coca-Cola products in the world, has agreed to buy a 51% stake in Coca-Cola's Coca-Cola Bottlers Philippines (CCBPI) for $688.5 million. The all ...
1986 – Catch the Wave(for New Coke) 1987 – When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling. 1988 – Can't Beat the Feeling. 1989 – Official Soft Drink of Summer. 1990 – Can't Beat The Real Thing. 1993 – Always Coca-Cola. 1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).
Pepsi-Cola Products Philippines, Inc. (PCPPI) was established in 1989 as Premier Beverages by Luis Lorenzo, Sr. to acquire the bottling and distribution rights to PepsiCo beverages in the Philippines. In 1997, the Guoco Group acquired Lorenzo's holdings in PCPPI. Under Guoco management, ₱700 million was spent in 1998 to upgrade the facilities ...
Coca-Cola flexes its financial muscle in a difficult market Coca-Cola posted revenue of $11.06 billion in the third quarter of 2022, which showed an increase of 10.17% from $10.04 billion in the ...
Cola wars. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the ...