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  2. Four causes - Wikipedia

    en.wikipedia.org/wiki/Four_causes

    For Aristotle, several, preferably four, answers to the question "why" have to be given to explain a phenomenon and especially the actual configuration of an object. [7] For example, if asking why a table is such and such, an explanation in terms of the four causes would sound like this: This table is solid and brown because it is made of wood ...

  3. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    Approximately 9% of all online page views come from browsers with ad-blocking software installed, [107] and some publishers have 40%+ of their visitors using ad-blockers. [7] Use of mobile and desktop ad blocking software designed to remove traditional advertising grew by 41% worldwide and by 48% in the U.S. between Q2 2014 and Q2 2015.

  4. Five whys - Wikipedia

    en.wikipedia.org/wiki/Five_whys

    In this example, five iterations of asking why is sufficient to get to a root cause that can be addressed. [3] The key idea of the method is to encourage the troubleshooter to avoid assumptions and logic traps and instead trace the chain of causality in direct increments from the effect through any layers of abstraction to a root cause that ...

  5. Reason (argument) - Wikipedia

    en.wikipedia.org/wiki/Reason_(argument)

    In the most general terms, a reason is a consideration in an argument which justifies or explains an action, a belief, an attitude, or a fact. [1] Normative reasons are what people appeal to when making arguments about what people should do or believe. For example, that a doctor's patient is grimacing is a reason to believe the patient is in pain.

  6. Five Ws - Wikipedia

    en.wikipedia.org/wiki/Five_Ws

    Therefore it is not a pointless endeavor to divide these circumstances by kind and number; (1) the Who, (2) the What, (3) around what place (Where) or (4) in which time something happens (When), and sometimes (5) with what, such as an instrument (With), (6) for the sake of what (Why), such as saving a life, and (7) the (How), such as gently or ...

  7. Reason - Wikipedia

    en.wikipedia.org/wiki/Reason

    Reason is the capacity of consciously applying logic by drawing valid conclusions from new or existing information, with the aim of seeking the truth. [1] It is associated with such characteristically human activities as philosophy, religion, science, language, mathematics, and art, and is normally considered to be a distinguishing ability possessed by humans.

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  9. SQ3R - Wikipedia

    en.wikipedia.org/wiki/SQ3R

    This survey step typically only takes 3–5 minutes, but it provides an outline or framework for what will be presented. The reader should identify ideas and formulate questions about the content of the chapter. Question ("Q") Generate questions about the content of the reading. For example, convert headings and sub-headings into questions, and ...