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  2. Nintendo marketing - Wikipedia

    en.wikipedia.org/wiki/Nintendo_marketing

    Nintendo portrayed the system as a type of virtual reality, as its name indicates; it was to be more than just another gaming console. Confronted with the challenge of showing 3-dimensional gameplay on 2-dimensional advertisements, the company partnered with Blockbuster and NBC in a coordinated effort. [28]

  3. Market system - Wikipedia

    en.wikipedia.org/wiki/Market_system

    Marketing system is a differentiated subset of social system. [6] Marketing system is a general term that represents how different patterns of the flows of goods/services from producers to consumers are culturally (uniquely) organised, whereas terms such as market system (a market based economic system of the West), horizontal marketing system ...

  4. Gail Tilden - Wikipedia

    en.wikipedia.org/wiki/Gail_Tilden

    Gail Tilden is an American marketing manager and consultant. She formerly worked at Nintendo of America where she was instrumental in helping with the advertising of the Nintendo Entertainment System's introduction to the North American market, and establishing the Nintendo Power magazine.

  5. Worlds of Wonder (toy company) - Wikipedia

    en.wikipedia.org/wiki/Worlds_of_Wonder_(toy_company)

    Nintendo's new regional subsidiary, Nintendo of America, was tentatively planning the risky American adaptation of the hit Japanese video game console, the Famicom. The young company had no retail distribution channel and conducted extensive negotiations for a distribution partnership with Atari , including with president of marketing and sales ...

  6. 1980s in video games - Wikipedia

    en.wikipedia.org/wiki/1980s_in_video_games

    Pac-Man (1980). The 1980s was the second decade in the industry's history.It was a decade of highs and lows for video games.The decade began amidst a boom in the arcade video game business with the golden age of arcade video games, the Atari 2600's dominance of the home console market during the second generation of video game consoles, and the rising influence of home computers.

  7. Theory of Games and Economic Behavior - Wikipedia

    en.wikipedia.org/wiki/Theory_of_Games_and...

    Theory of Games and Economic Behavior, published in 1944 [1] by Princeton University Press, is a book by mathematician John von Neumann and economist Oskar Morgenstern which is considered the groundbreaking text that created the interdisciplinary research field of game theory.

  8. Games as a service - Wikipedia

    en.wikipedia.org/wiki/Games_as_a_service

    Users need to download these games to their local computer or console to play. However, users must remain subscribed to play these games; the games are protected by digital rights management that requires an active account to play. New games are typically added to the service, and in some cases, games may leave the service, after which ...

  9. Eighth generation of video game consoles - Wikipedia

    en.wikipedia.org/wiki/Eighth_generation_of_video...

    Nintendo discontinued the Nintendo 3DS in 2020, ending the Nintendo DS families of systems. The Switch Lite acts as its de facto handheld successor. The eighth-generation console market was also influenced by the lifting of China 's ban on video consoles in 2015, as well as the growth of the mobile gaming sector.