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Aunt Jemima wordmark logo. Aunt Jemima was an American breakfast brand for pancake mix, table syrup, and other breakfast food products.The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product.
Quaker Oats introduced Aunt Jemima syrup in 1966. This was followed by Aunt Jemima Butter Lite syrup in 1985 and Butter Rich syrup in 1991. [2] Quaker Oats was purchased by PepsiCo in 2001. Aunt Jemima branded frozen foods were licensed out to Aurora Foods in 1996, which was absorbed into Pinnacle Foods in 2004. [2]
The rebranded products will hit stores starting in June 2021. The post Aunt Jemima JUST Revealed Its Brand-New Name and Logo appeared first on Taste of Home.
In 2020, following protests over systemic racism, Conagra Brands announced that it would review the shape of their bottles, as critics viewed them as an example of the "mammy" stereotype. [7] A competing brand, Aunt Jemima, revamped its brand and advertising following the attention on negative black stereotypes. In ads, Mrs. Butterworth's voice ...
PepsiCo retired the “Aunt Jemima” brand logo last year after it came under fire amid a national debate over racism and racial inequality sparked by the death of George Floyd, a Black man, in ...
The old Aunt Jemima brand and logo was based on a racist "mammy" stereotype. Skip to main content. 24/7 Help. For premium support please call: 800-290-4726 more ways to reach us. Sign in. Mail. 24 ...
Articles relating to Aunt Jemima and its advertising campaigns. It was an American breakfast brand for pancake mix, table syrup, and other breakfast food products.The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product.
The Quaker Oats Company bought the pancake mix company in 1926 and launched Aunt Jemima syrup 40 years later. PepsiCo gained control of the pancake empire through its 2001 acquisition of Quaker Oats.