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The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
The Presidential Communications Office (PCO) is in charge of disseminating the government's message to private media entities. It exercises supervision and control over state-owned media entities to disseminate the official messages properly and effectively in accordance with the communications plan.
With the transfer was born the Philippine Broadcasting Service (PBS), the second broadcasting organization after Manila Broadcasting Company (now MBC Media Group). KZFM first operated under the Department of Foreign Affairs until it was transferred to the Radio Broadcasting Board (RBB), created by President Manuel Quezon on September 3, 1937.
People's Television Network (Filipino: Pambansang TV; [2] abbreviated PTV) is the flagship state broadcaster owned by the Government of the Philippines.Founded in 1974, PTV is the main brand of People's Television Network, Inc. (PTNI), one of the attached agencies under the Presidential Communications Office (PCO).
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Communication towers in Zamboanga City. Mass media in the Philippines consists of several types of media: television, radio, newspapers, magazines, cinema, and websites.. In 2004, the Philippines had 225 television stations, 369 AM radio broadcast stations, 583 FM radio broadcast stations, 10 internet radio stations, 5 shortwave stations and 7 million newspapers in circulation.
Advertising includes the use of paid, earned, or owned media. Paid media is directly through advertising and various business sponsorship campaigns. Earned media occurs through word of mouth and online social media posts or trends. Owned media includes brand websites and other owned content by the business producing the product. [4]
About four months after the imposition of martial law, Marcos allowed a handful of newspapers and broadcast outfits to reopen.A group of former newspaper editors asked then the Department of Public Information (DPI) Secretary and later on Senator Francisco S. Tatad to explore the possibility of opening a government news agency by acquiring the World War II-vintage teletype machines and other ...