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It went viral on social media platforms, especially TikTok, where more than 2.7 million videos used it as a sound. The song has also crossed 300 million streams on Spotify . Two remixed versions of the song were released in 2020, one featuring Tyga , and another featuring Badshah .
Download as PDF; Printable version; ... the song charted internationally after going viral on TikTok. ... India International Singles [8] 1
Musically, "Up" is a dancehall-influenced pop song, [9] [10] featuring Inna singing about what Anna-Kaye Kerr of Urban Islandz described as "overcoming past hurt and disappointment [and] opening her heart up again", as well as about "a love that lifts [her] up when everything in life seems to be going in the opposite direction", as noted by Adevărul 's Maria-Alexandru Mortu.
But TikTok actually faced an even bigger exodus of users in 2020, when India banned the app. At the time, India was TikTok’s biggest foreign market outside of China, with 200 million users .
The viral response to many small business TikTok videos has been attributed to TikTok's algorithm, which shows content that viewers at large are drawn to, but which they are unlikely to actively search for (such as videos on unconventional types of businesses, like beekeeping and logging).
Another parody came about when Israel Defense Forces soldiers created "IDF Tik Tok" in 2010, a viral dance video that opens with six infantry soldiers on patrol in Hebron, walking cautiously down a deserted street, armed and wearing full combat gear, when "Tik Tok" begins to play, and the soldiers break into choreographed dance moves. [63] "
A 2001 Bollywood movie starring Shah Rukh Khan and Kareena Kapoor Khan is resurfacing this week in a viral TikTok trend called the "Asoka" makeup challenge.
In India, TikTok content was hyperlocal, which made it quite unique. It opened a window into the lives of small-town India, with videos coming from tier 2 and 3 cities that showed people doing ...