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On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
In April, The 26-year-old transgender woman touted a Bud Light can with her picture on it and said the company sent it to her as she celebrated "day 365 of womanhood." In a video posted later ...
The new Bud Light ad features both men and women, much like the recent Super Bowl commercial. Now, the hope is to get back to the mission at hand: portraying Bud Light as a beer for many occasions.
However, not every Bud Light drinker appreciated the company’s inclusiveness. Right-wing politicians and celebrities, alike, called for a boycott of Anheuser-Busch brands, including Bud Light.
"Superstitions" is an advertising campaign for Anheuser-Busch's Bud Light that debuted for the 2012 season of the National Football League. It was followed by "Dilemmas" in the 2013 season. [1] The campaigns include television commercials that depict the superstitions that fans believe to help their teams win.
"The Bud Light story is really astonishing," Tim Calkins said. What started out as a Bud Light beer plug with transgender influencer Dylan Mulvaney back in April has become a tsunami of backlash ...
In 2017, the character appeared in Bud Light's Super Bowl LI advertisement as a ghost who helps a man named Brian reunite with his friends; the ad was an homage to Charles Dickens' A Christmas Carol. The house number in this advertisement's last segment is 1989, the year Spuds was retired. [10]