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Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including Google.
Singapore's media environment is a duopoly - it is dominated by two major players, Mediacorp and SPH Media. [ 1 ] [ 2 ] Comprising the publishing, print, broadcasting, film, music, digital, and IT media sectors, the media industry collectively employed about 38,000 people and contributed 1.56% to Singapore's gross domestic product (GDP) in 2001 ...
GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
More recently, the Singapore Media Fusion Plan (SMFP), a national media development blueprint, was launched in 2009 to s create the best environment in Singapore for media businesses to exploit new opportunities in digital media and move up the value chain, while enhancing the global appeal of Singapore media through international partnerships.
The Telecommunication Authority of Singapore (TAS) was the statutory board that acted as the national regulator and promoter of the telecommunication and postal industries in Singapore. Prior to 1992, the TAS also managed postal and telecommunications services until Singtel and Singapore Post were split off from the board as corporatised entities.
The company forms half of the mass media duopoly in the country alongside SPH Media Trust; the company was established in its current form in 1999, following the 1994 privatization of one of its predecessors—the Singapore Broadcasting Corporation (SBC)—as a group of state-owned enterprises known as Singapore International Media.
Mediahub, formerly known as MullenLowe Mediahub, is a global media planning and buying agency.It is part of the IPG Mediabrands advertising network, itself a component of multinational advertising and marketing company Interpublic Group of Companies (IPG).