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  2. Knowledge gap hypothesis - Wikipedia

    en.wikipedia.org/wiki/Knowledge_gap_hypothesis

    Selective exposure, acceptance, and retention of information: "A persistent theme in mass media research is the apparent tendency to interpret and recall information in ways congruent with existing beliefs and values."(Tichenor, Donohue, and Olien 1970, pp. 162) [2] For example, a viewer of a news program will pay attention more to story that ...

  3. Differentiation (sociology) - Wikipedia

    en.wikipedia.org/wiki/Differentiation_(sociology)

    Exemplifying Differentiation and System Theory, this photographic mosaic may be perceived as a whole/system (a gull) or as a less complex group of parts.. Talcott Parsons was the first major theorist to develop a theory of society consisting of functionally defined sub-systems, which emerges from an evolutionary point of view through a cybernetic process of differentiation.

  4. Audience theory - Wikipedia

    en.wikipedia.org/wiki/Audience_theory

    Hence, media portrayals (accurate or not) can lead people to remain silent if they believe their opinion is unpopular. [8] Framing: Argues that media present a selective view of reality, privileging certain frames like problem definitions or moral judgments. Hence, media have the power to create interpretations of social reality. [9]

  5. Outline of sociology - Wikipedia

    en.wikipedia.org/wiki/Outline_of_sociology

    The following outline is provided as an overview of and topical guide to the discipline of sociology: . Sociology – the study of society [1] using various methods of empirical investigation [2] and critical analysis [3] to understand human social activity, from the micro level of individual agency and interaction to the macro level of systems and social structure.

  6. Influence of mass media - Wikipedia

    en.wikipedia.org/wiki/Influence_of_mass_media

    In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.

  7. Social interface - Wikipedia

    en.wikipedia.org/wiki/Social_interface

    Social interface is a concept from social science (particularly, media ecology (Marshall McLuhan) and sociology of technology). It can be approached from a theoretical or a practical perspective. As a concept of social interface theory, social interface is defined by Norman Long (1989, 2001). In 2001 his revised definition was:

  8. Manifest and latent functions and dysfunctions - Wikipedia

    en.wikipedia.org/wiki/Manifest_and_latent...

    Manifest functions are the consequences that people see, observe or even expect. It is explicitly stated and understood by the participants in the relevant action. The manifest function of a rain dance, according to Merton in his 1957 Social Theory and Social Structure, is to produce rain, and this outcome is intended and desired by people participating in the ritual.

  9. Selective exposure theory - Wikipedia

    en.wikipedia.org/wiki/Selective_exposure_theory

    Selective exposure is a theory within the practice of psychology, often used in media and communication research, that historically refers to individuals' tendency to favor information which reinforces their pre-existing views while avoiding contradictory information.