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Because Volkswagen's advertising budget in 1960 was only $800,000, [3] DDB’s bare-bones, black-and-white approach, coupled with a projected common theme of irreverence and humor, fit Wolfsburg's needs well. Each Volkswagen ad was designed to be so complete that it could stand alone as a viable advertisement, even without addressing all ...
A 1974 "Acapulco" Thing. The Volkswagen Type 181 is a two-wheel drive, four-door convertible, manufactured and marketed by Volkswagen from 1968 until 1983. Originally developed for the West German Army, the Type 181 also entered the civilian market as the Kurierwagen (“courier car”) in West Germany, the Trekker (RHD Type 182) in the United Kingdom, the Thing in the United States and Canada ...
Automotive paint is paint used on automobiles for both protective and decorative purposes. [1] [2] Water-based acrylic polyurethane enamel paint is currently the most widely used paint for reasons including reducing paint's environmental impact. Modern automobile paint is applied in several layers, with a total thickness of around 100 μm (0.1mm).
Volkswagen (VW; German pronunciation: [ˈfɔlksˌvaːɡn̩] ⓘ) [Note 1] is a German automobile manufacturer based in Wolfsburg, Lower Saxony, Germany.Established in 1937 by The German Labour Front, it was revitalized into the global brand it is today after World War II by British Army officer Ivan Hirst.
A decal being attached to a piece of machinery. A decal (/ ˈ d iː k æ l /, US also / d ɪ ˈ k æ l /, CAN / ˈ d ɛ k əl /) [1] or transfer is a plastic, cloth, paper, or ceramic substrate that has printed on it a pattern or image that can be moved to another surface upon contact, usually with the aid of heat or water.
The Volkswagen Type 3 is a compact car manufactured and marketed by Volkswagen from 1961 to 1973. Introduced at the 1961 Frankfurt International Motor Show, the IAA, the Type 3 was marketed as the Volkswagen 1500 and later as the Volkswagen 1600, in two-door notchback, fastback, and station wagon body styles, the latter marketed as the 'Squareback' in the United States.
Volkswagen began work on the car during the early 1970s as the replacement for the aging Karmann Ghia coupe, and designated it the Typ 53 internally. Although the platform of the Golf was used to underpin the new Scirocco, almost every part of the car was re-engineered in favour of a new styling (penned by Giorgetto Giugiaro) which was sleeker and sportier than that of the Golf.
The Volkswagen Beetle, officially the Volkswagen Type 1, [a] is a small family car produced by the German company Volkswagen from 1938 to 2003. [ b ] One of the most iconic cars in automotive history, the Beetle is noted for its distinctive shape.