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The same campaign also won a gold and a silver in the Clio Entertainment Awards in 2024. [46] [47] Gigil's Summer campaign in 2024 for Grab, won a silver award for Film at the Cannes Lions 2024. [48] The same campaign also won a silver and a crystal award in Korean advertising festival MAD STARS in 2024. [49]
The government agency then had a limited budget allotted for advertising. [1] The promotional campaign was based on the 24-month Visit Philippines 2003 campaign by the World Tourism Organization which aimed to encourage the Filipino diaspora to visit tourism sites in the Philippines. [2]
The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
Grey Group acquires a majority stake in Campaigns & Grey in the Philippines. In August 2011, WPP announced that its wholly owned operating company Grey, the global advertising network of Grey Group, agreed to acquire further shares in the capital of Campaigns and Grey Inc. Grey has held a minority stake in C&G since 1994 and on completion will hold a majority of the shares.
Philippine tourism campaigns (4 P) Pages in category "Advertising in the Philippines" The following 6 pages are in this category, out of 6 total.
Launched in 2010, it replaced the WOW Philippines campaign that was launched in 2002. The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim .
After a year that included the phenomenally successful campaign for Christopher Nolan’s “Oppenheimer,” Caines points to two particularly effective strategies. “It was time for us to double ...
The Love the Philippines campaign was launched on June 27, 2023, replacing the roughly 11-year It's More Fun campaign. [5] The campaign was conceptualized by DDB Philippines, and was selected through bidding. The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [6]