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Relocation to Southwest Florida was influenced by the state's travel and tourism industry, proximity to Orlando and Miami, to condense corporate offices, and to increase efficiency of Hertz Global brands. [22] A temporary office building in Naples, Florida housed 640 employees until construction of a new facility was completed in 2015. [33] [34]
The company was founded in 1965 as a subsidiary of The Hertz Corporation. [9] It was originally named Hertz Equipment Rental Corporation (HERC). It was the second largest equipment rental company as of 1994. [10] Ford Motor Company considered acquiring HERC in 2002 but opted not to. [11]
During the COVID-19 pandemic, the company's investment in office space became a liability, as remote work became increasingly prevalent. On August 27, 2020, Judah Hertz stepped down as chairman and CEO. His son Zev Hertz took over five days later. In 2021, the company began investing in residential real estate and apartment buildings. [9]
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The Avis corporate motto of "We Try Harder" was adopted in 1962, [11] during CEO Robert Townsend's tenure, who transformed the company. The campaign aimed to put a positive spin on Avis' status as the second largest car rental company in the United States, at the expense of its larger competitor, Hertz. The slogan was used for 50 years before a ...
2006 - 407 US corporate locations with revenue of US$1,534,000,000 (equivalent to $2,318,472,103 in 2023) [13] [14] 2010 - Thrifty's rental system includes 331 locations in the US and Canada. The Hertz Corporation announced it would purchase the Dollar Thrifty Automotive Group for US$2,300,000,000 (equivalent to $3,052,442,383 in 2023) on ...
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