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Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
In 2013, HomeAdvisor acquired Werkspot.nl, the leading Dutch home improvement platform. [11] By 2015, HomeAdvisor had achieved more than $300 million in annual revenue, been used by more than 30 million homeowners, had nearly 100,000 pre-screened service professionals in its network and almost 3 million verified reviews. [14]
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
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Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection between its outgoing consumer advertising and the responses to that advertising.
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It also improved its search features with AI and added the option to add video to reviews. [117] In April 2024, Yelp released Yelp Assistant, an AI chatbot that helps users find a professional for a project. It also introduced an API that allows developers to search Yelp data from other applications, and made other improvements. [118]