Search results
Results from the WOW.Com Content Network
The two-step flow of communication model hypothesizes that ideas flow from mass media to opinion leaders, and from them to a wider population. It was first introduced by sociologist Paul Lazarsfeld et al. in 1944 [4] and elaborated by Elihu Katz and Lazarsfeld in 1955 [5] and subsequent publications. [6]
One key activity in communication theory is the development of models and concepts used to describe communication. In the Linear Model, communication works in one direction: a sender encodes some message and sends it through a channel for a receiver to decode. In comparison, the Interactional Model of communication is bidirectional. People send ...
Frank Dance's helical model of communication was initially published in his 1967 book Human Communication Theory. [161] [162] [163] It is intended as a response to and an improvement over linear and circular models by stressing the dynamic nature of communication and how it changes the participants. Dance sees the fault of linear models as ...
George Gerbner, the founder of the cultivation theory, expanded Lasswell's model in 1956 to focus "attention on perception and reaction by the perceiver and the consequences of the communication". [19] Laswell's 5W model of communication was expanded by Richard Braddock into a 7W model in his 1958 paper "An Extension of Lasswell's Formula".
Information theory, developed by Claude E. Shannon in 1948, defines the notion of channel capacity and provides a mathematical model by which it may be computed. The key result states that the capacity of the channel, as defined above, is given by the maximum of the mutual information between the input and output of the channel, where the ...
This work is known for introducing the concepts of channel capacity as well as the noisy channel coding theorem. Shannon's article laid out the basic elements of communication: An information source that produces a message; A transmitter that operates on the message to create a signal which can be sent through a channel
The double-swing model of intercultural communication between the East and the West. In D. L. Kincaid (Ed.), Communication theory: Eastern and Western perspectives (pp. 319–329). San Diego, CA: Academic Press. Yoshikawa, M. J. (1988). Japanese and American modes of communication and implications for managerial and organizational behavior.
The Shannon–Weaver model is one of the first models of communication. Initially published in the 1948 paper "A Mathematical Theory of Communication", it explains communication in terms of five basic components: a source, a transmitter, a channel, a receiver, and a destination. The source produces the original message.