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In colloquial language, puffery refers to exaggerated or false praise. [1] Puffery serves to "puff up" what is being described. In law , puffery is usually invoked as a defense argument: it identifies futile speech, typically of a seller, which does not give rise to legal liability.
False advertising is the act of publishing, transmitting, distributing, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services. [3]
Carlill v Carbolic Smoke Ball Company [1893] 1 QB 256 is an English contract law decision by the Court of Appeal, which held an advertisement containing certain terms to get a reward constituted a binding unilateral offer that could be accepted by anyone who performed its terms.
"Such deceptive conduct and practices mean that [Red Bull's] advertising and marketing is not just 'puffery,' but is instead deceptive and fraudulent and is therefore actionable," said the suit.
The National Advertising Division (NAD), established in 1971, is charged with monitoring and evaluating truth and accuracy in national advertising. The NAD examines and evaluates a wide range of advertising claims, including puffery, consumer surveys, product testing and product demonstrations, taste tests, pricing claims and disclosures ...
This page in a nutshell: Advertising aims to intentionally promote or sell an idea, product, or service. Articles that are blatant advertising typically contain content clearly intended to sell a product or service, include contact or sales information in order to distribute the product or service, and are written in the first person and by accounts that clearly violate Wikipedia's username ...
The NAD has been around since 1971 and has adjudicated some 5,000 disputes over whether advertising was fair and accurate. #7 'You need a subscription to buy this printer ink.'
The consumer protection watchdog group Public Citizen asked the Federal Trade Commission to investigate allegations that Dr. Mehmet Oz violated the FTC’s influencer marketing standards.
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