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In March 2022, ITV announced the launch of ITVX, [4] an integrated advertising and subscription funded platform. The service serves as a replacement for ITV Hub, taking over as the broadcaster's catch-up service, and is positioned as a direct competitor to BBC iPlayer and the Channel 4 VOD service; featuring more exclusive programming, and a selection of FAST channels.
ITV Catch Up was rebranded as the ITV Player on 5 December 2008. [49] On 23 November 2015, the app and website were rebranded as ITV Hub. A paid subscription service allows users to watch ad-free and download content. [50] In November 2022, ITV announced a new streaming service to replace ITV Hub called ITVX.
On 10 December 2008 it was announced that itv.com would undergo another redesign to introduce more social media features and a greater emphasis on its most popular TV shows with a "fewer, bigger, better" strategy. The redesign was code named 'Project Penguin', and it followed the announcement of ITV's Catch Up service being rebranded to ITV Player.
In 2014, ITV's portfolio of channels was expanded with the launch of ITV Encore, a drama channel, and ITVBe, a reality and lifestyle channel. The launch of the latter lead to ITV2's repositioning as a youth-focused entertainment channel. In 2018, ITV closed the Encore channel and repositioned its content to the ITV Hub online service.
The initiative is from Everyone TV, the organization which runs free TV in the U.K. and is jointly owned by the BBC, ITV, Channel 4 and Paramount Global’s Channel 5. Announced last year, the ...
For live TV streamed on ITVX subtitles will be available to around 80% of viewers. Alan Carr’s Epic Gameshow will be offered on the new British Sign Language channel (Matt Crossick/PA)
ITV Encore was a drama television channel from ITV plc launched on 9 June 2014. [6] Unlike ITV's other channels it was available exclusively on Sky and Now TV, as part of their subscription packages. A high-definition simulcast and timeshift channel, ITV Encore HD and ITV Encore +1, was also available on Sky.
The first series of “The Sex Live of College Girls” will premiere on ITV Hub and ITV2 in April, with the second series to follow later on ITV’s upcoming integrated AVOD/SVOD platform ITVX.
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