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Throughout 2007 [12] skinny jeans received more mainstream exposure as fashion trends started moving away from the bell bottoms and baggy pants which had been dominant for the previous 10 years. [13] Men's skinny jeans were introduced in the late 2000s and became the norm by 2009. [14] [15]
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By the 1960s, both men's and women's jeans had the zipper down the front. Historic photographs indicate that in the decades before they became a staple of fashion, jeans generally fit quite loosely, much like a pair of bib overalls without the bib. Indeed, until 1960, Levi Strauss called its flagship product "waist overalls" rather than "jeans".
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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
It later adopted the style in men's wear. [10] [11] [12] Gradually the wide acceptance of low-rise pants by men led to low-rise swimwear and underpants. [13] [14] Britney Spears is credited with popularizing the fashion in the US in the early 2000s. [15] [16] From 2001 to 2007, low-rise jeans often exposed thongs or G-strings, but
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