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In 1945, soon after he began selling women's clothing as well as men's, Eddie Bauer issued his first mail order catalog. The original mailing list included the names of 14,000 soldiers who had worn Eddie Bauer clothing provided by the United States Army during their service. [7] By 1949, Bauer employed 125 seamstresses.
Sales at Eddie Bauer stores reached $1 billion that year, bolstered by 30 new locations. Between Spiegel and Eddie Bauer, 81 different catalogs, with a total circulation of more than 313 million, were distributed in 1993. [19] The company's specialty retail stores also performed well in 1993, generating $840 million in sales. [20]
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Eddie Bauer (October 19, 1899 – April 18, 1986) [1] was an American outdoorsman, inventor, author, and businessman. He founded the Eddie Bauer company to sell tennis-related items in Seattle , Washington in 1920. [ 1 ]
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In 1981, the women's penthouse became a duplex. Barneys imported 80% of the women's and 40% of the men's merchandise. The $25 million, 70,000-square-foot (6,500 m 2) women's store finally opened in 1986 in a row of six townhouses and two larger adjacent buildings across the store along 17th Street. The addition included a unisex beauty salon ...
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