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In March 2024, the SEC charged Delphia (USA) Inc. and Global Predictions Inc. for using false claims about their AI capabilities in marketing materials, highlighting the ethical challenges of artificial intelligence marketing. [16] Misleading AI marketing practices, such as "AI washing," undermine consumer trust and damage brand reputation.
According to a report from research firm Arize AI, the number of Fortune 500 companies that cited AI as a risk hit 281. That represents 56.2% of the companies and a 473.5% increase from the prior ...
The Biden administration is poised to open up a new front in its effort to safeguard U.S. AI from China and Russia with preliminary plans to place guardrails around the most advanced AI models ...
Marketing is a complex field of decision making which involves a large degree of both judgment and intuition on behalf of the marketer. [10] The enormous increase in complexity that the individual decision-maker faces renders the decision-making process almost an impossible task. The marketing decision engine can help distill the noise.
In a 2022 Ipsos survey, attitudes towards AI varied greatly by country; 78% of Chinese citizens, but only 35% of Americans, agreed that "products and services using AI have more benefits than drawbacks". [8] A 2023 Reuters/Ipsos poll found that 61% of Americans agree, and 22% disagree, that AI poses risks to humanity. [15]
In his blog post this week, Gates said he believes one of the biggest areas of concern for AI is the potential for deepfakes and AI-generated misinformation to undermine elections and democracy.
Following increased concern over AI risks, government leaders such as United Kingdom prime minister Rishi Sunak [17] and United Nations Secretary-General António Guterres [18] called for an increased focus on global AI regulation. Two sources of concern stem from the problems of AI control and alignment. Controlling a superintelligent machine ...
The UK is hosting the first AI Safety Summit to look at the possible dangers around the emerging technology.
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