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In November 2004, there was a recall of nearly 800,000 (680,000 Power Pro units and 102,000 Ultimate units) BowFlex machines after reports that several models had broken unexpectedly. The Consumer Product Safety Commission said that the seats could unexpectedly break and that the backboard bench could collapse when in the incline position on ...
BowFlex is the brand name for cardio and strength fitness training equipment. [25] [12] The first BowFlex product, BowFlex 2000X home gym, was created in 1986. [12] BowFlex products now range from cardio machines, [26] to adjustable dumbbells [27] and home gyms. [28]
The company then used model Scott Madsen in an infomercial to promote their product. [1] By 1984, the company's sales had grown to $18 million annually. [2] Over time, several additions to the machine were made, such as butterfly attachments and leg extensions. The newest product addition is the Soloflex Whole Body Vibration (WBV) Platform.
Plitt was a global spokesperson/model for Thierry Mugler's Angel Men and ICE*Men men's fragrances. He did TV commercials for Old Spice Body Wash, ESPN's Great Outdoor Games, Under Armour, MTV, Zoli Sinks, Gold's Gym Power Flex, Bowflex, and modeled for Under Armour, Old Navy Jeans, Calvin Klein, Modell's, and Skimpies, among others.
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The company that manufactures the Bowflex was a pioneer in the so-called "infomercial revolution" of the 1990s. In fact, it is no accident that many companies have followed this model. If immitation is, indeed, the highest form of flatery, then Bowflex should feel flattered by the naked immitation of their promotional methods. And why?
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