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Originally, the complex was named "Belz Factory Outlet World" and included 175 stores in two indoor malls, four annexes and an outdoor designer outlet center when it opened in 1990. In Summer 2005, Prime Retail , who owns four other outlet malls in Florida, acquired the center and named it "Prime Outlets-Orlando".
In 2014, Garden Ridge converted all stores to the At Home brand and floorplan. [7] The rebranding project changed the use of orange color for advertising to a soft grey and blue, and added a house symbol for the "o" in At Home. [8] The rebranding cost around $20 million. [8] At Home publicly filed an S-1 on September 4, 2015, to go public. [9]
The Mall at Millenia (commonly called The Millenia Mall or Millenia) is an indoor shopping mall located in Orlando, Florida just off of Interstate 4 (exit 78) at Conroy Road near the northern end of International Drive. Opened in 2002, it has over 150 stores. The mall features Macy's, Bloomingdale's, and Neiman Marcus.
Robinson's of Florida was the newly created Florida division of California-based J.W. Robinsons. The Orlando location was their second Florida location, opening two months after their first store at Tyrone Square Mall in St. Petersburg. [5] [6] A free-standing movie theater was built on an outparcel in 1975 which existed until 1989.
Wayfair Inc. is an American e-commerce company based in Boston, Massachusetts [6] that sells furniture and home goods online. Formerly known as CSN Stores, it was founded in 2002, and currently offers 14 million items from more than 11,000 global suppliers. [3]
Sears Hometown and Outlet Stores initiated a program to franchise Sears Outlet stores in 2012. In 2013, home appliances made up 78% of Sears Outlet's sales revenue and total revenue from Sears Outlet stores was $610 million. [42] In 2014, Sears Outlet partnered with the Make-A-Wish Foundation to support children with life-threatening conditions ...
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