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UT is gaining a reputation as the premier NIL university after rankings from On3 show Texas as the leader for athletes in the top 100 for NIL value.
Former college athletes sued the NCAA, which eventually led to the NCAA adopting a NIL rule. Here is a timeline of what led to the NIL according to Foster Swift law firm and Sports Business Journal .
The 12 college football playoff teams were worth more than most other teams across the country. One company estimates the 12 rosters combined made up around $150 million.
Another protest about student athlete compensation is that the NIL landscape will take away from the amateurism in the NCAA and commercialize college sports. Top NIL earners such as Livvy Dunne , an LSU gymnast with over one million followers on Instagram and TikTok, are making several million dollars a year. [ 18 ]
College athletes earned an estimated $917 million in the first year of Name Image and Likeness (NIL) payments, according to new data from Opendorse. At the current growth rate, Opendorse projects ...
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Behind-the-scenes deals marred the integrity of college sports long before NIL contracts. Allowing public universities to keep outside payments to athletes private will only invite more skulduggery.