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  2. Google Digital Garage - Wikipedia

    en.wikipedia.org/wiki/Google_Digital_Garage

    Google Digital Garage is a nonprofit program designed to help people improve their digital skills. [1] It offers free training, courses and certifications [ 2 ] [ 3 ] via an online learning platform .

  3. Coursera - Wikipedia

    en.wikipedia.org/wiki/Coursera

    Google, IBM, Meta [52] and other well-known companies, launched various courses for professional certificates, allowing students to fill the workforce in various sectors, such as data analytics, IT support, digital marketing, UX design, project management, and data science. [48] [46] According to Google, their courses are equivalent to 4 year ...

  4. The Chartered Institute of Marketing - Wikipedia

    en.wikipedia.org/wiki/The_Chartered_Institute_of...

    The Chartered Institute of Marketing (CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. [ 1 ] CIM offers 130 study centres in 36 countries, and exam centres in 132 countries.

  5. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  6. Google Analytics - Wikipedia

    en.wikipedia.org/wiki/Google_Analytics

    Google offers training for Google Analytics 4 (GA4) through its Skillshop platform, which includes four courses and a certification as of August 2024. [70] For developers and those seeking in-depth technical details, Google provides detailed GA4 documentation. [ 71 ]

  7. Master of Science in Marketing - Wikipedia

    en.wikipedia.org/wiki/Master_of_Science_in_Marketing

    Fields may include brand management, [1] digital marketing, [2] integrated marketing communication, [3] marketing analytics and research, marketing strategy, pricing strategy and many others. The key difference between the MS Marketing degree and the Master of Business Administration (MBA) degree is the required number of marketing courses in ...

  8. Direct digital marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_digital_marketing

    Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns.

  9. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

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