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Erhard Seminars Training, Inc. (marketed as est, though often encountered as EST or Est) was an organization founded by Werner Erhard in 1971 that offered a two-weekend (6-day, 60-hour) course known officially as "The est Standard Training".
The 1977 film Semi-Tough satirized Erhard and the est Training, through the fictional "Bismark Earthwalk Action Training," in which Bert Convy portrayed a character said to have been a parody of Erhard. Diana Ross and Joel Schumacher, who had both taken the est training, incorporated Werner Erhard's teachings into the 1978 musical film, The Wiz.
A former salesman, training manager and executive in the encyclopedia business, [1] [2] Erhard created the Erhard Seminars Training (est) course in 1971. [3] est was a form of Large Group Awareness Training, [4] [5] and was part of the Human Potential Movement. [6] est was a four-day, 60-hour self-help program given to groups of 250 people at a ...
[2] [3] It replaced Erhard Seminars Training. Initially WE&A marketed and staged est training (in the form of the est seminars and workshops), but in 1984 the est training was replaced by WE&A with a briefer, a less authoritarian and more marketable program based on Werner Erhard's teachings and called The Forum. [3] [4]
Werner Hans Erhard (born John Paul Rosenberg; September 5, 1935) [1]: 7 is an American lecturer known for founding est (offered from 1971 to 1984). [1]: 14 [2] In 1985, he replaced the est Training with a newly designed program, the Forum. [3]
As part of the Human Potential Movement, which was centered in San Francisco, Werner Erhard created and ran the est (Erhard Seminars Training) system from 1971 to 1984, which promoted the idea that individuals are empowered when they take personal responsibility for all events in their lives, both good and bad. In 1985, Erhard modified est to ...
The book gives an account of Werner Erhard's early life as Jack Rosenberg, his exploration of various forms of self-help techniques, and his foundation of Erhard Seminars Training "est" and later of Werner Erhard and Associates and of the est successor course, "The Forum". Pressman details the rapid financial success Erhard had with these ...
est: Playing the Game the New Way is a non-fiction book by Carl Frederick, first published in 1976, by Delacorte Press, New York.The book describes in words the basic message of Werner Erhard's Erhard Seminars Training (est) theatrical experience.