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Trademark owned by Philips in the European Union and various other jurisdictions, but invalidated in the United States due to it being merely a descriptive term. [2] [3] [4] Aspirin Still a Bayer trademark name for acetylsalicylic acid in about 80 countries, including Canada and many countries in Europe, but declared generic in the U.S. [5] Catseye
Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2] Slogans may be accompanied by logos, brand names, or musical jingles. [4]
Intent to show confusion is also relevant; hence, as a general rule the trademark should be used no more than necessary for the legitimate purpose. [5] By the same token, use of a word mark is preferred to a logo, and a word mark in the same style of type as surrounding text is preferred to a word mark in its trademarked distinctive type.
Note: Trademarked wordmarks are generally not case-sensitive and are listed in uppercase by trademark registrars. [ citation needed ] A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding.
For example, Victrola, which sold for $1,000, was a household name -- in the 1920s. Although it survived as an RCA record label until the early 1970s, the company's new owners will need to find a ...
[a] This guideline (in its entirety) applies to all trademarks, service marks, wordmarks, trade names, and all other names of businesses and similar entities, and products and services thereof. When deciding how to format a trademark, editors should examine styles already in use by independent reliable sources. From among those, choose the ...
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