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Incorrectly remembering one's past attitudes and behaviour as resembling present attitudes and behaviour. [156] Continued influence effect: Misinformation continues to influence memory and reasoning about an event, despite the misinformation having been corrected.
Attitudes influence behavior at individual, interpersonal, and societal levels. [1]: 13–16 Attitudes are complex and are acquired through life experience and socialization. Key topics in the study of attitudes include attitude strength, attitude change, and attitude-behavior relationships. The decades-long interest in attitude research is due ...
Behavior is also driven, in part, by thoughts and feelings, which provide insight into individual psyche, revealing such things as attitudes and values. Human behavior is shaped by psychological traits , as personality types vary from person to person, producing different actions and behavior.
There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution. [1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
If one reduces the deviant behavior after receiving a negative consequence, then they have learned via punishment. If they have engaged in a behavior consistent with a social norm after having an aversive stimulus reduced, then they have learned via negative reinforcement. Reinforcement increases behavior, while punishment decreases behavior.
Distinctiveness: The extent to which an actor's behavior in one situation is different from his/her behavior in other situations. There is high distinctiveness when an actor does not behave this way in most situations. Low distinctiveness is when an actor usually behaves in a particular way in most situations.
Attitude towards an object are influenced not only by the characteristics of the object itself (cognitive aspect) but also by the context in which the object is encountered, a concept known as attitude-toward-situation. [5] The behavior is better predicted when both the attitude-toward-object and attitude-toward-situation are considered.
This means that a person acts or behaves in a way that correlates to their attitudes towards that behavior. Therefore, a person's voluntary behavior can be predicted by his/her attitudes and values on that behavior. [19] Homer and Kahle (1988) argue that attitudes influence behaviors and can explain the reasons behind human behavior.