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Hot-cold empathy gap, the tendency to underestimate the influence of visceral drives on one's attitudes, preferences, and behaviors. [78] Hard–easy effect, the tendency to overestimate one's ability to accomplish hard tasks, and underestimate one's ability to accomplish easy tasks. [5] [79] [80] [81]
Attitude towards an object are influenced not only by the characteristics of the object itself (cognitive aspect) but also by the context in which the object is encountered, a concept known as attitude-toward-situation. [5] The behavior is better predicted when both the attitude-toward-object and attitude-toward-situation are considered.
This means that a person acts or behaves in a way that correlates to their attitudes towards that behavior. Therefore, a person's voluntary behavior can be predicted by his/her attitudes and values on that behavior. [19] Homer and Kahle (1988) argue that attitudes influence behaviors and can explain the reasons behind human behavior.
Values are one of the factors that generate behavior (besides needs, interests and habits) and influence the choices made by an individual. Values may help common human problems for survival by comparative rankings of value, the results of which provide answers to questions of why people do what they do and in what order they choose to do them.
Attitudes influence behavior at individual, interpersonal, and societal levels. [1]: 13–16 Attitudes are complex and are acquired through life experience and socialization. Key topics in the study of attitudes include attitude strength, attitude change, and attitude-behavior relationships. The decades-long interest in attitude research is due ...
Behavior is also driven, in part, by thoughts and feelings, which provide insight into individual psyche, revealing such things as attitudes and values. Human behavior is shaped by psychological traits , as personality types vary from person to person, producing different actions and behavior.
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
If one reduces the deviant behavior after receiving a negative consequence, then they have learned via punishment. If they have engaged in a behavior consistent with a social norm after having an aversive stimulus reduced, then they have learned via negative reinforcement. Reinforcement increases behavior, while punishment decreases behavior.