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There are six areas of the social media marketing that are being impacted by AI: content creation, consumer intelligence, customer service, influencer marketing, content optimization, and competitive intelligence. [21] One tool, Twizoo, uses AI to gather reviews from social networking sites about restaurants to help users find a place to eat.
AI's integration across many sectors is transforming innovation, improving efficiency and adaptability. AI's ability to analyze data, and patterns enables it to produce hyper-personalized advertisements. [17] AI marketing will be an important tool for all businesses to thrive in contemporary times.
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The policy update comes a month after Meta - the world's second-biggest platform for digital ads - announced it was starting to expand advertisers' access to AI-powered advertising tools that can ...
Generative AI features have been integrated into a variety of existing commercially available products such as Microsoft Office (Microsoft Copilot), [85] Google Photos, [86] and the Adobe Suite (Adobe Firefly). [87] Many generative AI models are also available as open-source software, including Stable Diffusion and the LLaMA [88] language model.
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