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There are six areas of the social media marketing that are being impacted by AI: content creation, consumer intelligence, customer service, influencer marketing, content optimization, and competitive intelligence. [21] One tool, Twizoo, uses AI to gather reviews from social networking sites about restaurants to help users find a place to eat.
AI's integration across many sectors is transforming innovation, improving efficiency and adaptability. AI's ability to analyze data, and patterns enables it to produce hyper-personalized advertisements. [19] AI marketing will be an important tool for all businesses to thrive in contemporary times.
Meta AI is a company owned by Meta (formerly Facebook) that develops artificial intelligence and augmented and artificial reality technologies. Meta AI deems itself an academic research laboratory, focused on generating knowledge for the AI community, and should not be confused with Meta's Applied Machine Learning (AML) team, which focuses on the practical applications of its products.
Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future. [2] Content marketing starts with identifying the customer's needs.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
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Restructuring current business models: Time and resources are necessary to adopt new marketing systems tailored to the most relevant technologies. Organized planning, communication and restructuring within businesses are essential to successfully implement personalized marketing.
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