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Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain. [14] Beko is a partner of the Spanish football club FC Barcelona [15] since 2014 and Turkish football club Beşiktaş JK [16] (having previously been their shirt sponsor from 1988 to 2004 [17]) and Turkmen football club FC HTTU. [18]
To increase brand recognition, Beko became the sponsor of Watford F.C. during the 2007-2008 and the 2008–2009 seasons. Beko has also been among the sponsors of FC Barcelona since 2014. [18] In 2011, Arçelik acquired South Africa’s largest appliance maker Defy from Franke for $327M. [19]
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