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The Rio Hair Naturalizer System was a hair relaxer distributed by the World Rio Corporation Inc. It was available in two types; "Neutral", and one that claimed to have a "Color Enhancement Formula" that contained a black hair dye. [1] As a product designed for home use, it was promoted through infomercials in the early to mid-1990s.
Perming hair with the sodium thioglycolate method takes only 15–30 minutes of exposure to the sodium thioglycolate solution before a neutralizer solution is applied to bring the pH back to normal and re-bond the hair. The permanent relaxer straightens the hair instead of curling it. The same chemical methods can be used for this, but the hair ...
A relaxer is a type of lotion or cream generally used by people with tight curls or very curly hair which makes hair easier to straighten by chemically "relaxing" the natural curls. The active agent is usually a strong alkali , although some formulations are based on ammonium thioglycolate or formaldehyde .
Danielle Ward Mason started using hair relaxer when she was eight years old. "When I was a child, I always wanted to engage in things that were active; I wanted to be a cheerleader.
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From secretive TV ads in the 1950s to model Paulina Porizkova posting shower videos with the out-loud-and-proud gray hair statement, “For those of you who feel inclined to tell me what color ...
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