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  2. Self-persuasion - Wikipedia

    en.wikipedia.org/wiki/Self-persuasion

    Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.

  3. 10 Effective Strategies To Convince Someone To Do ... - AOL

    www.aol.com/10-effective-strategies-convince...

    Experts backed by psychology share the eight most effective ways to persuade someone to do something. Related: 12 of the Best 'I Statements' To Use in Arguments, According to Psychologists

  4. Social influence - Wikipedia

    en.wikipedia.org/wiki/Social_influence

    Commitment and consistency: People do not like to be self-contradictory. Once they commit to an idea or behavior, they are averse to changing their minds without good reason. Social proof: People will be more open to things that they see others doing. For example, seeing others compost their organic waste after finishing a meal may influence ...

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Someone who commits to a stance tends to behave according to that commitment. Commitment is an effective persuasive technique, because once you get someone to commit, they are more likely to engage in self-persuasion, providing themselves and others with reasons and justifications to support their commitment in order to avoid dissonance.

  6. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    Their findings are consistent with the hypothesis that supports the relationship between internalization of norms and stronger group attachments. [3] Holland et al. studied [11] the resistance to attitude change when a person is a member of a group and discovered five factors that induce conformity of opinion within a group:

  7. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.

  8. Elaboration likelihood model - Wikipedia

    en.wikipedia.org/wiki/Elaboration_likelihood_model

    Elaboration likelihood model is a general theory of attitude change.According to the theory's developers Richard E. Petty and John T. Cacioppo, they intended to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications".

  9. Nike is broken. Can Elliott Hill fix it? - AOL

    www.aol.com/finance/nike-broken-elliott-hill-fix...

    Hill wasn’t wrong: The expansion is a big part of the reason the Jordan Brand alone is an $8 billion business today. The charisma and humility that won over sports retailers in the Oklahoma ...