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Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. [1] [4] It was first produced in 1975.
Barth's most well-known voiceover commercial work was for an advertising campaign for Miller Lite during the 1980s. [1] Barth closed the Miller Lite television commercials by reading the slogan "Lite Beer from Miller. Everything you always wanted in a beer. And less.".
William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive. [1] [2] He is remembered for creating the Coca-Cola slogans "Things go better with Coke" and "the real thing", and the Miller Lite slogans "everything you ever wanted in a beer, and less" and "Miller Time". [3]
High Life Light was first introduced in 1994 as a "lighter take on the 120-year-old favorite," Miller High Life says on its website. High Life Light was discontinued in 2021, along with several ...
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin.It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, [1] [2] and operates the Miller Brewery at the site of the original Miller Brewing Company complex.
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Mizerak became famous outside of pool circles after appearing in a humorous commercial for Miller Lite beer in 1978, in which he executed three complicated shots (which took more than 100 "takes"), then proclaimed that you can "really work up a thirst, even when you're just showing off." Due to his fame as a result of this commercial, in 1980 ...
The series is called More Taste League (MTL) and these ads consist of actor John C. McGinley portraying The Commish of beer to protect Miller Lite's status as the beer of choice. Miller had signed a new agency to handle their TV and radio ads, with the first ones to be unveiled during that time. [3]