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Fiji Water is a brand of bottled water derived, bottled, and shipped from Fiji, owned by the American conglomerate The Wonderful Company. According to marketing materials, the water comes from an artesian aquifer in Viti Levu . [ 5 ]
Gilmour later bought Wakaya Island in Fiji. [1] [2] It was sold to future (April 2019) convicted felon Clare Bronfman in 2016. [10] In 1996, he co-founded Fiji Water with Peter Munk, after he found an aquifer in Yaqara Valley on Viti Levu. [1] [2] [4] [11] It became the No. 1 brand of imported water, even before Evian. [1]
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In total, across television, radio, digital and social media mentions, Fiji Water earned what Apex calculates would have taken the equivalent of $12,006,579 in paid advertising spend from the ...
The Resnicks acquired the Fiji Water business in 2004, [22] increasing sales of Fiji Water by 300% [16] in 4 years, making it the largest imported bottled water brand in the US. [23] It comes from the aquifer on the island of Viti Levu. Through the Fiji Water Foundation the company provides clean water access to rural communities, builds ...
Nowhere in Fiji Water's glossy marketing materials will you find reference to the typhoid outbreaks that plague Fijians because of the island's faulty water supplies; the corporate entities that Fiji Water has—despite the owners' talk of financial transparency—set up in tax havens like the Cayman Islands and Luxembourg; or the fact that its ...
A report in 2004 of the Organisation for Economic Co-operation and Development, published on 29 June 2005, found that 61% of Fiji's skilled workers have either emigrated or gone abroad as guestworkers. Fiji's loss of skilled workers was the world's fourth highest, behind Guyana, Jamaica, Haiti, and Trinidad and Tobago. Fiji's Bureau of ...
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