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Several startups like ATHLYT have begun to connect advertisers with their student-athlete members shortly after the NCAA enacted their interim NIL policies. Grambling University signed what is believed to be one of the first NIL deals in 2022. [10] In July 2023, multiple bills were introduced by members of Congress to regulate NIL. [11] [12] [13]
Oral arguments were heard on March 31, 2021, with observers stating that the Justices in general appeared to agree with arguments made by the students against the NCAA regulations but expressed concern about the potential effects of weakening the NCAA's objective of maintaining the appearance of amateur play within their leagues.
The NIL market is expected to be worth around $1.7 Billion in the 2024-2025 season according to Opendorse. $1.1 billion of that is going to college football. Men’s basketball players earned ...
When the NCAA finally allowed NIL rights, it did so with little oversight or guardrails. There were (and are) rules that forbid transactional “pay-for-play” deals, but those rules have proven ...
NIL activities may also not interfere with academic or athletic obligations. The proposed language also prohibits student-athletes from utilizing an agent or other representation.
With the FHSAA's unanimous approval of NIL deals for high-school sports, Florida's sports atmosphere is about to change. Is it for better or worse?
Behind-the-scenes deals marred the integrity of college sports long before NIL contracts. Allowing public universities to keep outside payments to athletes private will only invite more skulduggery.
NIL deal: $800,000 (or more) The Crimson Tide quarterback signed with Cash App and also did deals with trading card companies Leaf, Wild Card and Onyx -- before he ever started a game for Alabama.