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In 1987, Woolworths launched the "Fresh Food People" campaign after implementing new company protocols for their fresh food departments. [9] The slogan changed slightly in 2012 to "Australia's Fresh Food People" to promote the fact that 96% of fresh produce sold in Woolworths supermarkets is grown in Australia. [26]
The F. W. Woolworth Company (often referred to as Woolworth's or simply Woolworth) was a retail company and one of the pioneers of the five-and-dime store.It was among the most successful American and international five-and-dime businesses, setting trends and creating the modern retail model that stores follow worldwide today.
Woolworths Food Company, or Woolworths FoodCo, is the division responsible for developing new product categories, improving fresh meat supply and processing facilities, and developing strategic sourcing relationships with Woolworths’ primary industry partners. [15] It produces the Woolworths 'Woolworths Own and Exclusive' Private label products.
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Woolworths Group Limited is an Australian multinational retail and finance company, primarily known for the operation of its retail chain Woolworths Supermarkets across Australia, Woolworths (previously known as Countdown) in New Zealand and its discount department store Big W.
Between 1990 and 2000, Woolworths trialled a network of min-supermarkets in BP petrol stations. [14] In 2001, Woolworths began operating mini-supermarkets at 17 Gull New Zealand stores. [14] By 2002, Woolworths New Zealand consisted of 83 supermarkets branded as Woolworths, Big Fresh and Price Chopper.
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A year earlier in September 2008, a Consumer magazine survey placed Countdown second in Auckland, with a basket of 15 private label items costing $38.24, $0.91 higher than fellow Progressive Enterprises' brand Woolworths (the Woolworths stores in question have since been rebrand as Countdown), and $1.87 lower than third-place Pak'n Save. [51]