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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
IKEA launched a new side table called SÄVA. The table, designed to resemble a pizza saver, would be boxed in packaging resembling a pizza box, and the building instructions included a suggestion to order a Swedish meatball pizza from Pizza Hut, which would contain the same meatballs served in IKEA restaurants. [150] [151]
The acronym IKEA is made up of the initials of his name (Ingvar Kamprad) plus those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd where he was raised. [ 8 ] [ 11 ] Between the founding of IKEA and his board resignation in 1946, Kamprad was an author.
The French branch of IKEA went on trial on 22 March 2021, for running an elaborate system to spy on staff members and job applicants by illegally using private detectives and police officers. [17] On 15 June 2021, IKEA France was found guilty of spying and ordered to pay €1.1m in fines and damages for these illegal practices.
It states that Björn was the son of Ragnar and Aslaug [19] [20] and that his brothers were Hvitserk, Ivar the Boneless, and Sigurd Snake-in-the-Eye. The tale also tells of Björn's half-brothers Eric and Agnar. The saga portrays Ragnar as the overlord of large parts of Sweden and possibly even Denmark.
In the late 1970s, Sweden sought to replace its aging Saab 35 Draken and Saab 37 Viggen. [7] The Swedish Air Force required an affordable Mach 2 aircraft with good short-field performance for a defensive dispersed basing plan in the event of invasion; the plan included 800 m long by 17 m wide rudimentary runways that were part of the Bas 90 system.
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Ivar helps Oleg plan the invasion and suggests the Rus' attack both the beach and the river, despite the mountain between the river and the capital. The majority of the Rus' fleet attacks the beach and Harald, Bjorn and Erik lead the defense. Ivar, Hvitserk, Oleg, and their men manage to breach the block at the river mouth, defended by Gunnhild.
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