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  2. Luminous efficacy - Wikipedia

    en.wikipedia.org/wiki/Luminous_efficacy

    The typical response of human vision to light under daytime or bright conditions, as standardized by the CIE in 1924. The horizontal axis is wavelength in nanometers. [8] Luminous efficacy of radiation measures the fraction of electromagnetic power which is useful for lighting. It is obtained by dividing the luminous flux by the radiant flux. [4]

  3. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]

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