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Functional attitude theory (FAT) suggests that beliefs and attitudes are influential to various psychological functions. Attitudes can be influential on many processes such as being utilitarian (useful), social, relating to values, or a reduction of cognitive dissonance. They can be beneficial and help people interact with the world.
This functional attitude theory suggests that in order for attitudes to change (e.g., via persuasion), appeals must be made to the function(s) that a particular attitude serves for the individual. As an example, the ego-defensive function might be used to influence the racially prejudicial attitudes of an individual who sees themselves as open ...
The primary, or most developed, differentiated, and conscious function, is entirely positioned in the service of the conscious attitude of introversion or extraversion, but even if all other functions can be conscious and made to follow the general attitude, they are of less differentiation and are hence strongly affected by the opposing ...
Attitude objects also play a significant role in shaping and determining the functions of attitudes, which can be classified as utilitarian, social identity, or self-esteem maintenance functions. [3] The utilitarian function involves attitudes toward objects that provide direct benefits (e.g., coffee or air conditioners), which help maximize ...
Intuition is the function that transmits invisible, mental associations. Just as consciousness is directed by an attitude, it is also directed by a function, giving rise to thinking types, feeling types, sensation types, and intuitive types. Likewise, the unconscious opposes the function-type with an opposing function.
Human behavior is studied by the social sciences, which include psychology, sociology, ethology, and their various branches and schools of thought. [1] There are many different facets of human behavior, and no one definition or field study encompasses it in its entirety. [2]
Expectancy–value theory was originally created in order to explain and predict individual's attitudes toward objects and actions. Originally the work of psychologist Martin Fishbein [ citation needed ] , the theory states that attitudes are developed and modified based on assessments about beliefs and values.
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.