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In September 2003, IAC/InterActiveCorp, which had acquired Expedia in 2001, announced its acquisition of Hotwire.com for $663 million. [7] In 2004, an internet research firm estimated that through cross-advertising between Hotwire and Expedia, IAC was able to reach a total of an additional 1.5 million unique visitors to both websites monthly. [8]
According to TravelClick, the opaque channel accounted for 6% of all hotel reservations for major brands in 2012, up 2% from 2010. [ 1 ] The primary consumers of opaque inventories are price-conscious people whose primary aim is the cheapest travel possible and are less concerned with the specifics of their travel plans.
Expedia Inc. is an online travel agency owned by Expedia Group, based in Seattle. [1] The website and mobile app can be used to book airline tickets, hotel reservations, car rentals, cruise ships, and vacation packages. Expedia.com was launched on October 22, 1996 by Microsoft. [2]
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