Search results
Results from the WOW.Com Content Network
This page was last edited on 1 December 2024, at 02:16 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
When a brand praises a competitor, rather than using a negative comparison, consumers are shown to have more positive brand attitudes, therefore drawing them to the brand. [20] Brands may advertise themselves in ways that have nothing to do with their product, but by using emotional influences that they know the average consumer will engage with.
Brand recognition refers to how easily the consumers can associate a brand based on the company's logo, slogan, color scheme, or other visual element, without seeing the company's name. [ 46 ] Brand collaborations refer to the short-lived or ephemeral "partnerships between brands in which their images, legacies and values intertwine."
But the addition of Dunkin' to Inspire makes it the "most balanced across the dayparts of any of the restaurant companies," the CEO said.The acquisition also gives Inspire a much-needed lift in ...
Inspire Brands LLC is an American fast-food restaurant franchise company. Owned by Roark Capital Group , it owns the Arby's , Buffalo Wild Wings , Sonic Drive-In , Jimmy John's , Mister Donut , Dunkin' Donuts , and Baskin-Robbins chains, which have a combined 31,700 locations and US$30 billion in system sales.
The deal value represents approximately 20% premium to Dunkin’ Brands’ market capitalization as of Friday’s closing price.Shares of Dunkin’ Brands closed at $88.79 on Friday, reflecting a ...
The firm, which is based in Atlanta, Georgia, was founded in 2001 by the current Managing Partner, Neal K. Aronson. [5] Senior team members include President Paul D. Ginsberg, Chief Investment Officer Erik O. Morris, and Managing Directors Timothy Armstrong, Stephen D. Aronson, Dennis Gies, Clay Harmon, Geoff Hill, Kevin Hofmann, Ian Picache, Gregory Smith, Sarah Spiegel, Michael Thompson, and ...
Baskin-Robbins was founded in 1945 by American brothers-in-law Burt Baskin and Irv Robbins from the merging of their respective ice cream parlors, in Glendale, California. [citation needed] Burt Baskin learned about ice cream while he was in the military during World War II and opened Burton's Ice Cream Shop in California in 1946. [12]