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Books about or featuring the environment as a prominent theme have proliferated especially since the middle of the twentieth century. The rise of environmental science , which has encouraged interdisciplinary approaches to studying the environment, and the environmental movement , which has increased public and political awareness of humanity's ...
In 2009, Blue Ocean Strategy was selected by the China Daily and the China Research Institute as one of the 40 most influential books in the History of the People's Republic of China (1949–2009) along with Adam Smith's ″The Wealth of Nations″ under the category of ″Economics and Finance.″ [19] [20] In 2010, Polish group ThinkTank ...
Ecoscience: Population, Resources, Environment (co-authored) Daniel C. Esty: M: Environment of Connecticut: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage: Dan Fagin: M: 1963– Environmental health: Toms River: A Story of Science and Salvation: Arthur Firstenberg: M ...
Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...
Encyclopedia of Major Marketing Strategies (formerly Encyclopedia of Major Marketing Campaigns) is a multi-volume reference work that describes and analyzes major marketing campaigns, published by Gale. [1] [2] Volumes: I (1999) II (2007) III (2013) IV (2019)
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Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin