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  2. Target market - Wikipedia

    en.wikipedia.org/wiki/Target_market

    Selecting the target market is the second step in the STP approach. Selection of a target market (or target markets) is part of the overall process known as S-T-P (Segmentation→Targeting→Positioning). Before a business can develop a positioning strategy, it must first segment the market and identify the target (or targets) for the ...

  3. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]

  4. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...

  5. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1 ] It is an important component of business strategy [ 2 ] and a major factor in maintaining competitiveness .

  6. Total addressable market - Wikipedia

    en.wikipedia.org/wiki/Total_addressable_market

    Total addressable market (TAM), or total available market, is the total market demand for a product or service, [2] calculated in annual revenue or unit sales if 100% of the available market is achieved. Serviceable available market (SAM) is the portion of TAM that is reachable and can potentially be served by a company's products or services. [2]

  7. The dollar will stay strong if the world keeps ‘shoveling all ...

    www.aol.com/finance/dollar-stay-strong-world...

    The booming U.S. stock market will help keep the dollar expensive as global investors pour money into America, a foreign exchange strategist said. But the politics of any trade deals that the ...

  8. HuffPost Data

    projects.huffingtonpost.com

    Interactive maps, databases and real-time graphics from The Huffington Post

  9. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.