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2. Brand awareness - Wikipedia

   en.wikipedia.org/wiki/Brand_awareness

   Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. [1] Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. [2] It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to ...

3. Marketing buzz - Wikipedia

   en.wikipedia.org/wiki/Marketing_buzz

   This emotion, energy, excitement, or anticipation about a product or service can be positive or negative. Buzz can be generated by intentional marketing activities by the brand owner or it can be the result of an independent event that enters public awareness through social or traditional media such as newspapers.

4. Social media optimization - Wikipedia

   en.wikipedia.org/wiki/Social_media_optimization

   Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as Youtube and social networking sites such as Facebook, Instagram, Tiktok and X(Twitter).

5. Content marketing - Wikipedia

   en.wikipedia.org/wiki/Content_marketing

   Refers to companies that want to analyze whether their social media campaigns are generating commentary among consumers. This helps them to come up with ways to improve their product and service. This involves "high level of brand engagement and builds brand loyalty". [28] Examples:

6. Social media - Wikipedia

   en.wikipedia.org/wiki/Social_media

   Primary uses are to create brand awareness, engage customers by conversation (e.g., customers provide feedback on the firm) and providing access to customer service. [90] Social media's peer-to-peer communication shifts power from the organization to consumers, since consumer content is widely visible and not controlled by the company. [91]

7. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.