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The Kantar report, which was based on interviews with 1,000 senior marketers and 18,000 consumers in more than two dozen countries, alsofound that X scored outside the top 10 brands for trust and ...
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Kantar Worldpanel (formerly TNS Worldpanel) is an international company dealing in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel is a part of the London headquartered market research company Kantar Group .
In a September report, market research firm Kantar found that more than a quarter — or 26% — of advertisers surveyed planned to cut their spending in 2025. The value of X has also fallen sharply.
In each of the last 12 years, Kantar's "Brand Footprint" report notes that the Coca-Cola's brand was chosen by consumers off retail shelves more than any other brand. Having a well-recognized logo ...
Reykjavík Index scores are provided for the first time by age groups in the 2020/2021 report. This allows for comparison between age groups. The age groups are split into 18–34, 35-54- and 55-65-year old for all countries. An average for all age groups is calculated for the G7 group.
Kantar IMRB (formerly IMRB International) is a market research, survey and business consultancy firm. It is headquartered in Mumbai , India and has operations in over 15 countries. IMRB is a part of the Kantar Group , WPP ’s research, insights, and consultancy network.