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Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a ...
Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. [17]
Another advantage of direct marketing is the cost reduction. By using digital marketing resources, companies lower their mail costs. E-mail marketing is much more affordable for companies in terms of marketing and directly reaching consumers. Businesses interact with customers through email, web browsers, mobile applications, social media sites ...
Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. [6] Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed]
Mail order had always relied on the innovative technique of selling products directly to the consumer at appealing prices, [17] but the term "direct marketing" was only coined in 1967, by Lester Wunderman — considered to be the father of contemporary direct marketing.
PebblePost is a digital-to-direct mail marketing platform that provides brands with a medium to reach shoppers at home with highly targeted mail. [7] [15] PebblePost operates by using clickstream data from brand's website visitors to help brands determine which customers are most likely to be interested in certain products at a given time, and then sends branded mail to them within 12–24 ...
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