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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
Another product in the line is the Blue 3, a line of three-blade disposable razors, cheaper than Sensor 3. Mach3 – the first three-blade razor, introduced in 1998, [105] which Gillette claims reduces irritation and requires fewer strokes.
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A Gem Micromatic single-edge razor and a packet of blades. The first safety razors used a single-edge blade that was essentially a 4 cm (1.6 in) long segment of a straight razor. A flat blade that could be used alternately with this "wedge" was first illustrated in a patent issued in 1878, serving as a close prototype for the single-edge blade ...
Dollar Shave Club was founded by Mark Levine and Michael Dubin. The pair met at a party and spoke of their frustrations with the cost of razor blades. With their own money and investments from start-up incubator Science Inc., they began operations in January 2011 and launched their website in April 2011. [6] [7] [8] [9]
Mach 3 or variation may refer to: Supersonic speed, three times the speed of sound; M.A.C.H. 3, a 1983 LaserDisc arcade video game; Mach 3 (1987 video game) Fly Castelluccio Mach 3, a paramotor aircraft; Gillette Mach3, a line of shaving razors; Kawasaki H1 Mach III, motorcycle; Abner Jenkins or Mach-3, a Marvel Comics superhero
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