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In 1929, it began using the brand name Magic Chef. The Magic Chef name was so successful as an oven and stove brand that American Stove Company changed its name to Magic Chef, Inc. in 1951. [2] [3] [4] The company remained well known for its gas stoves, but attempts to spread the brand to other household appliances were unsuccessful.
In 1968, Republic sold Gaffers and Sattler to Magic Chef for approximately $20 million. [ 4 ] [ 5 ] By the early 1970s, Businessweek referred to the business as "moneylosing." [ 6 ] By 1978, Gaffers and Sattler accounted for approximately one quarter of Magic Chef's total sales.
In 1958, in a bid to keep the industry from moving operations to Cleveland, the city of Franklin purchased the plant and offered to lease the property to Magic Chef at a more affordable rate. [25] Magic Chef continued to operate out of Franklin until January 1961, at which point a recession in market appliances led to the closing of the plant. [26]
The Norge brand of appliances was originally manufactured by the Norge Appliance Company, which was once a division of BorgWarner and later a division of Fedders. The Norge name was acquired in 1979 by Magic Chef, which in turn was absorbed by Maytag in 1986. [1] Since 2006, Maytag is a part of Whirlpool Corporation.
Maytag contracted with Montgomery Ward & Co, who had previously sold its own brand of appliances which were manufactured by Norge Appliance Company (Owned by Magic Chef and later acquired along with Magic Chef by Maytag in 1986.) for the exclusive use of the Admiral brand (acquired in the Magic Chef/Norge acquisition) on its consumer electronic ...
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