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The next phase in the use of the term has been to see hybridity as a cultural effect of globalization. For example, hybridity is presented by Kraidy as the 'cultural logic' of globalization as it "entails that traces of other cultures exist in every culture, thus offering foreign media and marketers transcultural wedges for forging affective ...
Jan Pieterse suggested that cultural globalization involves human integration and hybridization, arguing that it is possible to detect cultural mixing across continents and regions going back many centuries. [12] They refer, for example, to the movement of religious practices, language and culture brought by Spanish colonization of the Americas ...
Hybridization comprises the fusion of country- and culture-specific election campaigning methods with contemporary styles and techniques. Originally deriving from biology, where the term hybridizations denotes the process of combining different varieties of organism to create a hybrid, the term is transferred to the field of political communication when a hybrid election campaign arises.
Bourdieu describes hybridization as a much more subtle, hidden or disguised form for powerful material contributions [14] in comparison to other materialized forms that demonstrate an obvious physical result to attain economic capital gain. [17] The merging of genetics through procreation is when miscegenation occurs with genetic transfer. [2 ...
Cultural homogenization is an aspect of cultural globalization, [1] [2] listed as one of its main characteristics, [3] and refers to the reduction in cultural diversity [4] through the popularization and diffusion of a wide array of cultural symbols—not only physical objects but customs, ideas and values. [3]
The concept of global cultural flows was introduced by anthropologist Arjun Appadurai in his essay "Disjuncture and difference in the global cultural economy" (1990), in which he argues that people ought to reconsider the Binary oppositions that were imposed through colonialism, such as those of ‘global’ vs. ‘local’, south vs. north, and metropolitan vs. non-metropolitan.
An example of such standard is the intermodal container. Containerization dramatically reduced the costs of transportation, supported the post-war boom in international trade, and was a major element in globalization. [50]
For example, as McDonald's enters a country and consumer patterns are unified, cultural hybridization occurs. De-McDonaldization Organizations have been making an effort to deny the rationalization of McDonaldization.