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Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).
This list contains the top 50 accounts with the most followers on the social media platform X, formerly and commonly known as Twitter.Notable figures such as Elon Musk, Barack Obama, Cristiano Ronaldo, Justin Bieber, Rihanna, Narendra Modi, Katy Perry, and Donald Trump are at the top of the list, each with over 100 million followers.
In May 2010, Obama's Twitter account was the fourth most followed account, with about 4 million followers. [18] By May 16, 2011, @BarackObama was followed by 7.4 million people, including twenty-eight world leaders. [19] His account became the third to reach 10 million followers on Twitter in September of 2011. [20]
Twitter reserved 20 characters for the username, leaving 140 characters for the post. [4] The original limit was seen as an iconic fixture of the platform, [5] [6] [7] encouraging "speed and brevity". [8] Increasing the limit had been a topic of discussion inside the company for years, and had been resurfaced in 2015 for ways to grow the userbase.
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Twitter, officially known as X since 2023, is a social networking service.It is one of the world's largest social media platforms and one of the most-visited websites. [5] [6] Users can share short text messages, images, and videos in short posts commonly known as "tweets" (officially "posts") and like other users' content. [7]
Over the last few weeks, Twitter CEO Elon Musk repeatedly tweeted that the company's top priority is to address issues of child sexual abuse material appearing on his platform. Twitter says that ...
American YouTube personality MrBeast is the most-subscribed channel on YouTube, with 369 million subscribers as of March 2025.. A subscriber to a channel on the American video-sharing platform YouTube is a user who has chosen to receive the channel's content by clicking on that channel's "Subscribe" button, and each user's subscription feed consists of videos published by channels to which the ...